Customer Service Still Matters
Many would argue that in modern times, and in our current economy, that customer service is dead. So many of our daily transactions are touchless or faceless that good old fashioned customer service just doesn't matter. That people want their purchase to be fast, easy and competitively priced. Check those boxes and you're good.
I'm all about getting the basics right, so you can probably guess that I beg to differ with this belief. I actually believe that customer service is even more important now than ever. Actually, if you're in the service industry, then the right focus on customer service can easily become your competitive advantage.
Let me expand on my thoughts a bit. I'll start with the basic day-to-day transactions that "only" have to be fast, easy and competitively priced. Even in a faceless transaction like an internet purchase, the transaction MUST be handled properly to be fast. Poor quality work leads to delays. This is customer service at its core. The same goes for easy. Delays and bouncing a customer from one department to another are also a result of poor customer service.
There is also no way for a product to be competitively priced when delays occur. The occasional shipping delay aside, delays on the sellers end cost money. It's waste in the system and that cost is passed onto the consumer in higher than competitive prices. Starting to see how excellent customer service is at the core of the modern day fast, easy & competitively priced products? It's all a matter of how you define customer service. Throw away that old narrowly focused definition that applied 20 years ago!
Certain industries have been really upended recently. New car sales continue to see significant inventory shortages allowing the dealer to add significant market adjustments and gouge the customer. They seem to forget that the pendulum swings both ways and one day the customer will have the buying power again and will not be too quick to forget the terrible treatment, or poor customer service, that they received from the dealer!
Never have your blinders on and use current market conditions to dictate how you treat your customers. You treat your customers properly regardless of how much leverage you currently have. It's the right thing to do. When the pendulum swings and the customers hold all the cards, who do you think they will choose to do business with? The jerk who treated them like they were an annoyance or the seller who treated them kindly and took the time to understand their needs when they really didn't have to? They'll come to you and forget about the jerk!
Automotive service is also a strange industry right now. Plagued by staff shortages and increased demand due to people holding onto their existing cars rather than paying astronomical amounts for new cars, many shops have totally forgotten what customer service means. They seem to process customers like prison inmates. I had one such experience this past week! Let me share to further demonstrate my views on customer service.
I still respect the shop's reputation and will be giving them a chance to make this situation right, so I'll keep the name anonymous for now. I will say that it is a family-owned local transmission shop that rebuilt the transmission in my older vehicle earlier this year. I noticed some issues with the shifting that could have simply been caused by low transmission fluid. This particular transmission requires you to lift the car level and check the fluid at the transmission. Being under warranty, I opted to call the shop and have them check if for me. Sounds simple enough, right?
I call the shop and speak with their customer service consultant and explain my issue. He promptly tells me that I'd have to wait till sometime next year to get an appointment. Wow, so much for standing behind your work!! I was told, however, that if I drop the vehicle one morning during the week that they would fit it in. Sounded fair to me!
I show up at the shop Friday morning. I also had a ride meet me there to take me back home. I go in and talk to the same guy that I spoke with on the phone. He literally looked at me like I was an idiot and told me that he'd never tell me to drop a car on a Friday. He had customers' cars to finish. I reminded him that he told me to drop it one morning during the week and that he never mentioned to avoid Friday. He proceeded to argue with me rather than apologize for the confusion.
After some debating, he reminded me that he had customers to take care of. Wow again!! That's when I reminded him that I was a customer that just paid over $4k for a rebuilt transmission that wasn't working properly. No apology. No empathy. No emotions but annoyance and disdain for me. I was told that I could leave the car over the weekend, but that they weren't going to look at it until Monday at the earliest. How pathetic!
I tell this story to demonstrate that customer service still matters. Yes, the business is booked solid and probably doesn't care if they retain my business. Yes, I have very little recourse other than contacting my lawyer. The business is operating like they hold all the cards, and that the customer is just lucky to have work done at their shop. However, we live in a connected world, and we also live in a world with regular shifts in supply and demand.
I have lots of friends in the car scene and a large reach on social media. There are other reputable transmission shops in the area, and I can easily divert several would be customers away from this business. It may not be impactful now, but customers can play the long game when businesses focus on short term profits.
Eventually, the new car market will stabilize. When that happens, the used car market will also stabilize. People will begin to shop for new or used cars rather than dumping more money into that old beater that they've really wanted to replace for a few years. When that happens, this shop will see a decline in business and the damage they have done to customers like me will become reality. Sad but true.
Had this shop treated me with respect and human decency, things would have been different. They could have apologized when I call them and fit me in to make good on their work. They chose to prioritize existing customers and new profits over past customers and honoring their warranty. They could have been more specific on when the drop the car during the week. They could have apologized to me when I showed up at the shop and explained politely how slammed they were.
By treating me with respect, we could have resolved the situation peacefully. Rather, they chose none of the above and to treat me like a liar and a nuisance. As a consumer, I was livid! If this shop doesn't make right on the issue, I'll choose another shop to handle my transmission work in the future and will be advising those that I know to do the same. Good customer service could have avoided this!!
I know that this is just one story, but it's very relevant. Imagine that there are 20 other customers like me that are treated wrong by this shop due to poor customer service. Each of them tells 10 - 20 people that they know. Eventually the shop will hit a tipping point as more and more people choose a larger name franchise or national chain to do the work for better after sale service. All due to one person throwing basic customer service principles out the window.
Have you let the customer service at your business slip a little too much and need some help getting back on track? Do you keep customer service top of mind already but would like to make it a competitive advantage. Check out FailingCompany.com to find the help that you need. Go sign up for an account or log in to your existing account and start working with someone today.
#FailingCompany.com #SaveMyFailingCompany #CustomerServiceMatters #CustomersTalk #CircumstancesWillChange #SaveMyBusiness #GetBusinessHelp
I'm all about getting the basics right, so you can probably guess that I beg to differ with this belief. I actually believe that customer service is even more important now than ever. Actually, if you're in the service industry, then the right focus on customer service can easily become your competitive advantage.
Let me expand on my thoughts a bit. I'll start with the basic day-to-day transactions that "only" have to be fast, easy and competitively priced. Even in a faceless transaction like an internet purchase, the transaction MUST be handled properly to be fast. Poor quality work leads to delays. This is customer service at its core. The same goes for easy. Delays and bouncing a customer from one department to another are also a result of poor customer service.
There is also no way for a product to be competitively priced when delays occur. The occasional shipping delay aside, delays on the sellers end cost money. It's waste in the system and that cost is passed onto the consumer in higher than competitive prices. Starting to see how excellent customer service is at the core of the modern day fast, easy & competitively priced products? It's all a matter of how you define customer service. Throw away that old narrowly focused definition that applied 20 years ago!
Certain industries have been really upended recently. New car sales continue to see significant inventory shortages allowing the dealer to add significant market adjustments and gouge the customer. They seem to forget that the pendulum swings both ways and one day the customer will have the buying power again and will not be too quick to forget the terrible treatment, or poor customer service, that they received from the dealer!
Never have your blinders on and use current market conditions to dictate how you treat your customers. You treat your customers properly regardless of how much leverage you currently have. It's the right thing to do. When the pendulum swings and the customers hold all the cards, who do you think they will choose to do business with? The jerk who treated them like they were an annoyance or the seller who treated them kindly and took the time to understand their needs when they really didn't have to? They'll come to you and forget about the jerk!
Automotive service is also a strange industry right now. Plagued by staff shortages and increased demand due to people holding onto their existing cars rather than paying astronomical amounts for new cars, many shops have totally forgotten what customer service means. They seem to process customers like prison inmates. I had one such experience this past week! Let me share to further demonstrate my views on customer service.
I still respect the shop's reputation and will be giving them a chance to make this situation right, so I'll keep the name anonymous for now. I will say that it is a family-owned local transmission shop that rebuilt the transmission in my older vehicle earlier this year. I noticed some issues with the shifting that could have simply been caused by low transmission fluid. This particular transmission requires you to lift the car level and check the fluid at the transmission. Being under warranty, I opted to call the shop and have them check if for me. Sounds simple enough, right?
I call the shop and speak with their customer service consultant and explain my issue. He promptly tells me that I'd have to wait till sometime next year to get an appointment. Wow, so much for standing behind your work!! I was told, however, that if I drop the vehicle one morning during the week that they would fit it in. Sounded fair to me!
I show up at the shop Friday morning. I also had a ride meet me there to take me back home. I go in and talk to the same guy that I spoke with on the phone. He literally looked at me like I was an idiot and told me that he'd never tell me to drop a car on a Friday. He had customers' cars to finish. I reminded him that he told me to drop it one morning during the week and that he never mentioned to avoid Friday. He proceeded to argue with me rather than apologize for the confusion.
After some debating, he reminded me that he had customers to take care of. Wow again!! That's when I reminded him that I was a customer that just paid over $4k for a rebuilt transmission that wasn't working properly. No apology. No empathy. No emotions but annoyance and disdain for me. I was told that I could leave the car over the weekend, but that they weren't going to look at it until Monday at the earliest. How pathetic!
I tell this story to demonstrate that customer service still matters. Yes, the business is booked solid and probably doesn't care if they retain my business. Yes, I have very little recourse other than contacting my lawyer. The business is operating like they hold all the cards, and that the customer is just lucky to have work done at their shop. However, we live in a connected world, and we also live in a world with regular shifts in supply and demand.
I have lots of friends in the car scene and a large reach on social media. There are other reputable transmission shops in the area, and I can easily divert several would be customers away from this business. It may not be impactful now, but customers can play the long game when businesses focus on short term profits.
Eventually, the new car market will stabilize. When that happens, the used car market will also stabilize. People will begin to shop for new or used cars rather than dumping more money into that old beater that they've really wanted to replace for a few years. When that happens, this shop will see a decline in business and the damage they have done to customers like me will become reality. Sad but true.
Had this shop treated me with respect and human decency, things would have been different. They could have apologized when I call them and fit me in to make good on their work. They chose to prioritize existing customers and new profits over past customers and honoring their warranty. They could have been more specific on when the drop the car during the week. They could have apologized to me when I showed up at the shop and explained politely how slammed they were.
By treating me with respect, we could have resolved the situation peacefully. Rather, they chose none of the above and to treat me like a liar and a nuisance. As a consumer, I was livid! If this shop doesn't make right on the issue, I'll choose another shop to handle my transmission work in the future and will be advising those that I know to do the same. Good customer service could have avoided this!!
I know that this is just one story, but it's very relevant. Imagine that there are 20 other customers like me that are treated wrong by this shop due to poor customer service. Each of them tells 10 - 20 people that they know. Eventually the shop will hit a tipping point as more and more people choose a larger name franchise or national chain to do the work for better after sale service. All due to one person throwing basic customer service principles out the window.
Have you let the customer service at your business slip a little too much and need some help getting back on track? Do you keep customer service top of mind already but would like to make it a competitive advantage. Check out FailingCompany.com to find the help that you need. Go sign up for an account or log in to your existing account and start working with someone today.
#FailingCompany.com #SaveMyFailingCompany #CustomerServiceMatters #CustomersTalk #CircumstancesWillChange #SaveMyBusiness #GetBusinessHelp