AI and the Importance of Small Teams
What did you think about last week's post on the importance of top-down leadership commitment for AI initiatives? If you have't read it yet, why don't you go back and read it now. The past few posts have been focused on leadership, but it highlights an important theme. There is much more to successfully implementing an AI project than just implementing the technology. There are so many variables that can make or break a project along the way. As an AI consultant, you need to manage these variables to ensure project success.
One of the most important principles you'll come to appreciate is this: AI projects don’t fail because of bad technology—they fail because of bad execution. And one of the most common missteps in execution is trying to do too much with too many people, most of whom already have too much on their plates. So, for this week, let's walk through why small, dedicated teams are your greatest asset in driving AI adoption and success. This is especially true when the stakes are high and the initiative is critical. We’ll explore the benefits of going small and focused, the dangers of spreading the effort across an entire department or company, and how to coach your clients into setting their projects up for success from the beginning.
AI initiatives aren’t just IT projects with more buzzwords. They involve new ways of thinking, working, and decision-making. Success often hinges on iterative experimentation, fast feedback cycles, cross-functional collaboration, and an appetite for change.
That’s why the traditional large-scale rollout approach, such as ERP or CRM implementations, often fall flat when applied to AI. AI is exploratory by nature. And you can’t explore effectively with a committee of 40 people and a long list of competing priorities. Rather, you need a rapid test and learn approach. This is where the small team comes in.
1. Speed and Agility
Small teams can move quickly. Decisions get made faster. Testing happens sooner. Feedback loops are tighter. When working with a team of 3 to 5 focused individuals, you can run weekly sprints, hold daily standups, and iterate without bureaucratic drag. This is a critical advantage in AI, where value often emerges after multiple iterations and not from getting it “right” the first time.
2. Focus and Accountability
When you have a small, dedicated team, everyone knows exactly what the goal is, and they’re accountable for making progress. Compare that to assigning AI responsibilities to people scattered across the org who are already juggling their “day jobs.” Divided attention leads to diluted outcomes. Focused teams give you the intensity needed to make meaningful progress.
3. Stronger Collaboration and Trust
Small teams build stronger bonds. It’s easier to develop trust, psychological safety, and open communication. All of which are essential ingredients when you're dealing with experimental work, ambiguous data, and unfamiliar tools. This environment fosters creativity, problem-solving, and continuous learning, all of which are vital to AI success.
4. Clear Ownership and Faster Learning
In a small team, it’s clear who owns what. When something goes wrong (as it inevitably will), you don’t waste time figuring out who dropped the ball. And when something goes right, you can immediately understand what led to the success and build on it. The feedback loop between actions and outcomes is faster and more direct, which accelerates organizational learning.
5. Lower Risk, Higher ROI (Early On)
By focusing your AI efforts on a narrow use case with a small team, you reduce risk. You’re not disrupting the whole organization, but rather proving value in a low-stakes, high-impact way. When done well, this focused approach results in a benchmark project. One hailed as a successful, visible initiative that builds confidence and paves the way for broader adoption later.
It’s tempting for executives to want to go big, especially with AI being hyped as transformative. They think that going big will gain better employee buy-in. But the bigger the project, the more complex the coordination, the higher the costs, and the slower the results.
Here’s what typically goes wrong when companies try to implement AI across entire departments or business units without standing up a focused team:
1. Everyone’s Involved… and No One’s Accountable
When a dozen people from five departments are “assigned” to an AI initiative to implement on top of their existing jobs, nobody feels true ownership. The project is seen as a burden, becomes a second (or third) priority, progress stalls, and deadlines slip. Then leadership wonders why nothing’s happening. Sometimes leadership even does a reorg to "fix" the problem.
2. Diffused Focus Kills Momentum
When your resources are spread across multiple teams and priorities, you lose focus. Meetings become bloated and ineffective, tasks fall through the cracks, and the effort turns into a slow, lumbering initiative with little to show after six months. AI thrives on momentum and without it, the initiative loses steam.
3. Cultural Resistance Is Amplified
Rolling out AI broadly means you’re inviting a lot of change at once: changes in workflows, job roles, data practices, and decision-making processes. That much change creates fear, pushback, and confusion, especially without quick wins to demonstrate the benefits and help ease the transition. A small team, comprised of people who don't have to worry about the impact to their job, working on a specific problem can navigate change more rapidly and work bottom-up to build internal advocates.
4. Learning Is Slower and More Expensive
With large teams, communication becomes more complex, misunderstandings more frequent, and alignment harder to maintain. As a result, experimentation slows, mistakes are costlier, and lessons are harder to capture and apply.
5. ROI Takes Too Long to Materialize
Large-scale AI projects are expensive. When you're waiting a year to see value, the business loses interest,or worse, loses confidence. By contrast, a small team can often demonstrate tangible ROI in 90 days or less, making it easier to justify further investment.
As an AI consultant, your job isn’t just to bring technical expertise to an organization. You must help your clients make smart strategic decisions about how they implement AI. That includes guiding them toward the small-team model, especially for their first or most critical initiatives.
Here’s how to frame that conversation:
1. Start with a Use Case, Not a Department
Help your client define a single, high-impact use case that’s well-suited for AI. Help them to focus on something with clear success criteria, available data, and measurable business value. This becomes the foundation for your small-team effort.
Avoid the trap of trying to “AI-enable” an entire department. That’s how projects get bloated. Instead, pinpoint one problem worth solving and keep the client focused on that problem.
2. Help Them Hand-Pick a Focused Team
Advocate for a small, cross-functional team of 3–5 people:
Make sure these individuals have dedicated time for the project, not just “as available.” Ideally, these people should be given some sort of job security as well, so they can focus on the project without worry of what will happen to their normal jobs.
3. Secure Leadership Buy-In for the Small Team Model
Some leaders might resist the idea of pulling people off their day jobs. Remind them that dedicated focus = faster results + less risk. A small team working full-time for 90 days is almost always more productive than a large team working part-time over a year.
Also emphasize that this model doesn’t preclude scaling later. In fact, it accelerates it, because you’re proving value and creating internal champions early on in the process.
4. Set Clear Goals and a Short Timeline
AI projects need urgency. Push for a 60–90 day timeline to deliver a proof of concept or minimum viable product (MVP). Break the work into sprints, with weekly check-ins and push for visible progress.
This not only keeps the team engaged, but also keeps leadership engaged throughout the lifecycle, which was a key point that we hit on when we discussed the importance of top-down leadership commitment.
5. Turn Wins Into Momentum
Once the small team delivers results, help your client broadcast the success internally. Showcase metrics, user feedback, time saved, cost reduced. Basically, tell a positive story in support of broader adoption of the AI solution.
This creates credibility, builds internal excitement, and lays the groundwork for a larger rollout, informed by real-world learning.
In AI, starting small is not a compromise. It’s a proven strategy.
As a consultant, you’ll often be the voice of reason in a room full of big dreams and bloated plans. Your job is to help your clients focus their energy where it can create the most impact. That usually means narrowing scope, tightening the team, and aiming for fast wins. Remember the Pareto principle and help the client frame up a MVP that can deliver 80% of the value using 20% of the initial scope.
Finally, remember that small, agile teams give you the best shot at success in the early stages of an AI initiative. They lower the risk, increase the speed, and build the foundation for something much bigger—but only after you’ve proven it works. So next time a client asks, “Shouldn’t we involve the whole department in this AI project?”, you’ll know exactly what to say.
Looking for some help in building a small project team for a client? Maybe you're stuck in the middle of a company-wide AI rollout that's not going so hot? Check out FailingCompany.com to find the help that you need. Go sign up for an account or log in to your existing account and start working with someone today.
#FailingCompany.com #SaveMyFailingCompany #ArtificialIntelligence #AIandThePowerOfSmallTeams #SaveMyBusiness #GetBusinessHelp
One of the most important principles you'll come to appreciate is this: AI projects don’t fail because of bad technology—they fail because of bad execution. And one of the most common missteps in execution is trying to do too much with too many people, most of whom already have too much on their plates. So, for this week, let's walk through why small, dedicated teams are your greatest asset in driving AI adoption and success. This is especially true when the stakes are high and the initiative is critical. We’ll explore the benefits of going small and focused, the dangers of spreading the effort across an entire department or company, and how to coach your clients into setting their projects up for success from the beginning.
Why Are AI Projects Different (and Often Misunderstood)?
AI initiatives aren’t just IT projects with more buzzwords. They involve new ways of thinking, working, and decision-making. Success often hinges on iterative experimentation, fast feedback cycles, cross-functional collaboration, and an appetite for change.
That’s why the traditional large-scale rollout approach, such as ERP or CRM implementations, often fall flat when applied to AI. AI is exploratory by nature. And you can’t explore effectively with a committee of 40 people and a long list of competing priorities. Rather, you need a rapid test and learn approach. This is where the small team comes in.
The Superpowers of Small, Focused Teams
1. Speed and Agility
Small teams can move quickly. Decisions get made faster. Testing happens sooner. Feedback loops are tighter. When working with a team of 3 to 5 focused individuals, you can run weekly sprints, hold daily standups, and iterate without bureaucratic drag. This is a critical advantage in AI, where value often emerges after multiple iterations and not from getting it “right” the first time.
2. Focus and Accountability
When you have a small, dedicated team, everyone knows exactly what the goal is, and they’re accountable for making progress. Compare that to assigning AI responsibilities to people scattered across the org who are already juggling their “day jobs.” Divided attention leads to diluted outcomes. Focused teams give you the intensity needed to make meaningful progress.
3. Stronger Collaboration and Trust
Small teams build stronger bonds. It’s easier to develop trust, psychological safety, and open communication. All of which are essential ingredients when you're dealing with experimental work, ambiguous data, and unfamiliar tools. This environment fosters creativity, problem-solving, and continuous learning, all of which are vital to AI success.
4. Clear Ownership and Faster Learning
In a small team, it’s clear who owns what. When something goes wrong (as it inevitably will), you don’t waste time figuring out who dropped the ball. And when something goes right, you can immediately understand what led to the success and build on it. The feedback loop between actions and outcomes is faster and more direct, which accelerates organizational learning.
5. Lower Risk, Higher ROI (Early On)
By focusing your AI efforts on a narrow use case with a small team, you reduce risk. You’re not disrupting the whole organization, but rather proving value in a low-stakes, high-impact way. When done well, this focused approach results in a benchmark project. One hailed as a successful, visible initiative that builds confidence and paves the way for broader adoption later.
The Pitfalls of “Everyone’s In” AI Projects
It’s tempting for executives to want to go big, especially with AI being hyped as transformative. They think that going big will gain better employee buy-in. But the bigger the project, the more complex the coordination, the higher the costs, and the slower the results.
Here’s what typically goes wrong when companies try to implement AI across entire departments or business units without standing up a focused team:
1. Everyone’s Involved… and No One’s Accountable
When a dozen people from five departments are “assigned” to an AI initiative to implement on top of their existing jobs, nobody feels true ownership. The project is seen as a burden, becomes a second (or third) priority, progress stalls, and deadlines slip. Then leadership wonders why nothing’s happening. Sometimes leadership even does a reorg to "fix" the problem.
2. Diffused Focus Kills Momentum
When your resources are spread across multiple teams and priorities, you lose focus. Meetings become bloated and ineffective, tasks fall through the cracks, and the effort turns into a slow, lumbering initiative with little to show after six months. AI thrives on momentum and without it, the initiative loses steam.
3. Cultural Resistance Is Amplified
Rolling out AI broadly means you’re inviting a lot of change at once: changes in workflows, job roles, data practices, and decision-making processes. That much change creates fear, pushback, and confusion, especially without quick wins to demonstrate the benefits and help ease the transition. A small team, comprised of people who don't have to worry about the impact to their job, working on a specific problem can navigate change more rapidly and work bottom-up to build internal advocates.
4. Learning Is Slower and More Expensive
With large teams, communication becomes more complex, misunderstandings more frequent, and alignment harder to maintain. As a result, experimentation slows, mistakes are costlier, and lessons are harder to capture and apply.
5. ROI Takes Too Long to Materialize
Large-scale AI projects are expensive. When you're waiting a year to see value, the business loses interest,or worse, loses confidence. By contrast, a small team can often demonstrate tangible ROI in 90 days or less, making it easier to justify further investment.
How Can You Coach Clients Toward a Small-Team Model?
As an AI consultant, your job isn’t just to bring technical expertise to an organization. You must help your clients make smart strategic decisions about how they implement AI. That includes guiding them toward the small-team model, especially for their first or most critical initiatives.
Here’s how to frame that conversation:
1. Start with a Use Case, Not a Department
Help your client define a single, high-impact use case that’s well-suited for AI. Help them to focus on something with clear success criteria, available data, and measurable business value. This becomes the foundation for your small-team effort.
Avoid the trap of trying to “AI-enable” an entire department. That’s how projects get bloated. Instead, pinpoint one problem worth solving and keep the client focused on that problem.
2. Help Them Hand-Pick a Focused Team
Advocate for a small, cross-functional team of 3–5 people:
- A business lead who owns the outcome
- A data-savvy analyst or engineer
- A subject matter expert who understands the process
- (Optionally) a product or project manager to keep the project on track
Make sure these individuals have dedicated time for the project, not just “as available.” Ideally, these people should be given some sort of job security as well, so they can focus on the project without worry of what will happen to their normal jobs.
3. Secure Leadership Buy-In for the Small Team Model
Some leaders might resist the idea of pulling people off their day jobs. Remind them that dedicated focus = faster results + less risk. A small team working full-time for 90 days is almost always more productive than a large team working part-time over a year.
Also emphasize that this model doesn’t preclude scaling later. In fact, it accelerates it, because you’re proving value and creating internal champions early on in the process.
4. Set Clear Goals and a Short Timeline
AI projects need urgency. Push for a 60–90 day timeline to deliver a proof of concept or minimum viable product (MVP). Break the work into sprints, with weekly check-ins and push for visible progress.
This not only keeps the team engaged, but also keeps leadership engaged throughout the lifecycle, which was a key point that we hit on when we discussed the importance of top-down leadership commitment.
5. Turn Wins Into Momentum
Once the small team delivers results, help your client broadcast the success internally. Showcase metrics, user feedback, time saved, cost reduced. Basically, tell a positive story in support of broader adoption of the AI solution.
This creates credibility, builds internal excitement, and lays the groundwork for a larger rollout, informed by real-world learning.
Final Thoughts: Go Small to Go Big
In AI, starting small is not a compromise. It’s a proven strategy.
As a consultant, you’ll often be the voice of reason in a room full of big dreams and bloated plans. Your job is to help your clients focus their energy where it can create the most impact. That usually means narrowing scope, tightening the team, and aiming for fast wins. Remember the Pareto principle and help the client frame up a MVP that can deliver 80% of the value using 20% of the initial scope.
Finally, remember that small, agile teams give you the best shot at success in the early stages of an AI initiative. They lower the risk, increase the speed, and build the foundation for something much bigger—but only after you’ve proven it works. So next time a client asks, “Shouldn’t we involve the whole department in this AI project?”, you’ll know exactly what to say.
Looking for some help in building a small project team for a client? Maybe you're stuck in the middle of a company-wide AI rollout that's not going so hot? Check out FailingCompany.com to find the help that you need. Go sign up for an account or log in to your existing account and start working with someone today.
#FailingCompany.com #SaveMyFailingCompany #ArtificialIntelligence #AIandThePowerOfSmallTeams #SaveMyBusiness #GetBusinessHelp